A specialised trading desk for fruit juice concentrates.
Founded in 2011 in Dubai. 15 years of consolidating Southern Hemisphere harvests, European reprocessors, and Middle Eastern bottlers from a single Jebel Ali base.
HVD General Trading was founded in 2011 in Dubai, UAE, as a specialised trading desk for fruit juice concentrates.
Over 15 years, we have grown into one of the region's more established concentrate traders — not by chasing spot deals, but by building consistent sourcing relationships with producers whose quality and reliability we have come to trust.
Today we serve over 100 industrial clients across 15+ countries, shipping year-round from our Jebel Ali base.
Dubai · Jebel Ali · UAE
We chose Dubai because the UAE sits at the crossroads of every major concentrate trade lane. Jebel Ali gives us direct access to one of the world's busiest container ports, and the regulatory clarity of UAE Free Zone licensing gives our clients the documentation predictability they need.
HVD General Trading LLC102-B1, Naser Ahmed Saeed Mohd Alawadhi Building
Al Garhoud
Dubai, United Arab Emirates
UAE Trade Licence: DED-CN-XXXXXX
Three producers form the backbone of our book.
Australian Origin
Australian-origin citrus and stone-fruit concentrates from the Murray River growing region — known for the consistency of its Brix and colour. Sourcing from Australia gives our clients access to Southern Hemisphere harvest windows, essential for year-round supply.
South African Origin
South African processors with deep orchard ties across the Western Cape supply us with apple, pear, and grape concentrates of European-specification quality, shipped via Durban or Cape Town into our Jebel Ali consolidation point.
Brazilian Origin
Brazil is the world's largest producer of frozen concentrated orange juice (FCOJ). Our Brazilian-origin programme covers Valencia and Pera lines from established São Paulo state processors, giving clients reliable access to the deepest orange concentrate market in the world.
“At HVD General Trading, our mission is to become the preferred trading partner for businesses worldwide. We are committed to ethical business practices, customer satisfaction, and continuous innovation in supply chain efficiency.”
Specs are met in the lab, not the contract.
Every consignment we accept is verified against the spec we sold. Brix, pH, acidity, colour, microbial counts — checked on intake, checked again before release, and documented per batch.
Quality & certifications